WordPress Image Optimization

What Is WordPress Image Optimization?

WordPress image optimization is the process of reducing image file sizes and enhancing their delivery on a WordPress site to improve performance, user experience, and search engine rankings. This is achieved through techniques such as resizing, compression, next-generation formats (WebP/AVIF), and lazy loading. In 2025, with images accounting for over 50% of a webpage’s weight, optimization is critical to meet Google’s Core Web Vitals and user expectations for fast-loading sites. The benefits of WordPress image optimization include:

1. Boosting page speed to achieve Largest Contentful Paint (LCP) under 2.5 seconds, enhancing SEO rankings.
2. Reducing bounce rates by ensuring quick load times, as 53% of mobile users abandon sites that take over 3 seconds.
3. Improving visual stability (CLS) by defining image dimensions to prevent layout shifts.
4. Increasing conversions, with a 0.1-second speed improvement potentially boosting retail conversions by 8.4%.
5. Enhancing mobile performance for over 62.5% of global web traffic; and 6. Saving server resources and bandwidth through efficient formats and CDNs, lowering hosting costs, and improving scalability.

Why WordPress Image Optimization is Important

According to data from HTTP Archive, images consistently account for the largest portion of a webpage’s total weight, often exceeding 50% . If your WordPress site feels sluggish, if visitors are leaving before your content has a chance to engage them, the culprit is almost certainly your images. This isn’t a minor technical issue; it’s a critical business problem with far-reaching consequences.

The problem is stark: unoptimized images directly harm user experience, inflate bounce rates, and critically, diminish your search engine rankings. Google’s relentless focus on user-centric metrics, crystallized in its Core Web Vitals, has placed page performance at the forefront of its ranking algorithm. A slow-loading site is now unequivocally a low-quality site in the eyes of Google. As studies from Google itself have shown, the probability of a user bouncing increases by 32% as page load time goes from 1 second to 3 seconds . For mobile users, the tolerance is even lower, with 53% abandoning sites that take longer than three seconds to load .

This guide provides a comprehensive, step-by-step framework for mastering WordPress image optimization in 2025. We will move beyond simplistic advice and delve into a structured methodology that addresses every facet of the process. You will learn not just the “what” but the “why” behind each technique, empowering you to make informed decisions that yield measurable results. We will cover foundational pre-upload techniques, compare the best automated plugin solutions, explore advanced strategies like Content Delivery Networks (CDNs) and lazy loading, and finally, teach you how to audit your own site to quantify your success. By the end of this guide, you will have the knowledge and tools to transform your website’s performance, enhance user satisfaction, and achieve the dominant search engine visibility your content deserves.

The High Cost of Heavy Images: Performance, SEO, and Conversion Impact

The weight of your images translates directly to the weight on your bottom line. In the modern digital economy, every kilobyte and every millisecond matters. Failing to optimize images is no longer a minor oversight; it’s a strategic failure that actively erodes revenue, damages brand perception, and cedes ground to faster, more agile competitors. This section will quantify the cost of inaction by connecting image performance to the metrics that define success: Google’s Core Web Vitals and your business’s conversion rates.

Core Web Vitals Explained: The Metrics Google Cares About

Google’s Core Web Vitals (CWV) are a specific set of metrics designed to measure the real-world user experience of a webpage, focusing on loading performance, interactivity, and visual stability. These are not abstract technical goals; they are direct ranking factors . Two of the three core vitals are profoundly impacted by image optimization.

Largest Contentful Paint (LCP)

LCP measures the time it takes for the largest content element—typically a hero image, banner, or large block of text—to become visible within the viewport. It’s Google’s way of measuring perceived load speed. To provide a good user experience, Google recommends an LCP of **2.5 seconds or less** . Images are, by far, the most common LCP element on most websites. A large, uncompressed hero image can single-handedly push your LCP into the “Poor” category (over 4 seconds), sending a strong negative signal to Google’s ranking algorithm. Optimizing this single element is often the most impactful speed improvement you can make.

Cumulative Layout Shift (CLS)

CLS measures the visual stability of a page. It quantifies how much unexpected layout shift occurs as the page loads. Have you ever tried to click a button, only for an ad or image to load above it, pushing the button down and causing you to misclick? That’s a layout shift, and it’;s a deeply frustrating user experience. The primary cause of poor CLS on WordPress sites is images loading without predefined dimensions. When the browser doesn’;t know how much space to reserve for an image, it renders the text first, and then reflows the entire layout once the image finally loads. To pass the CLS assessment, a page should maintain a score of **0.1 or less** . Properly defining image dimensions in your HTML is the fundamental fix for this issue.

Core Web Vitals thresholds for a “Good” user experience. Failing these metrics, often due to unoptimized images, directly impacts SEO rankings.

The Business Impact: How Slow Images Cost You Money

Poor Core Web Vitals scores are not just abstract technical demerits; they have a direct, measurable, and often severe impact on business outcomes. The correlation between website speed and conversion rates is one of the most well-documented phenomena in digital marketing.

Conversion Rates

The data is unequivocal: speed equals revenue. A study by Deloitte revealed that a mere 0.1-second improvement in loading speed can increase conversions for retail brands by 8.4% . Walmart famously found that for every 1-second improvement in page load time, they saw up to a 2% increase in conversions . Conversely, slow-loading websites lead to an estimated annual loss of $2.6 billion in sales for businesses . When your product images or landing page banners are slow to load, you are actively discouraging purchases.

Bounce Rate & User Experience

First impressions are formed in milliseconds. As mentioned, 53% of mobile users will abandon a website if it takes more than three seconds to load . This isn’t just lost traffic; it’s a lost opportunity to build a relationship with a potential customer. A high bounce rate signals to Google that your page is not satisfying user intent, which can further harm your rankings. A fast, seamless experience, powered by optimized images, keeps users engaged, encourages them to explore more pages, and builds trust in your brand.

SEO Rankings

The connection is direct. Google has explicitly stated that page speed is a ranking factor for both desktop and mobile search . By optimizing your images, you improve your Core Web Vitals, which in turn improves your page experience signals. This is a foundational aspect of modern SEO. In a competitive search landscape, a faster site has a distinct advantage. As one expert from Making 8 Inc noted, optimizing themes for speed resulted in a 26% increase in overall views and a record year for their client, simply because users respond better to fast sites .

Foundational Optimization: Mastering the Basics Before You Upload

The most effective image optimization strategy begins before a single file touches your WordPress Media Library. While plugins and automated tools are indispensable for maintenance, mastering these foundational, pre-upload techniques gives you ultimate control over quality and performance. This is the professional workflow that separates high-performance websites from the rest. Getting these three pillars right—format, dimensions, and compression—will solve the vast majority of image-related performance issues.

Choose the Right File Format: JPEG vs. PNG vs. WebP vs. AVIF

The file format you choose is a critical decision that balances file size, image quality, and browser compatibility. In 2025, the choice extends beyond the traditional JPEG and PNG to include powerful next-generation formats.

JPEG (Joint Photographic Experts Group): The workhorse of the web, ideal for photographs and images with complex color gradients. JPEGs use lossy compression, which intelligently discards some image data to achieve significantly smaller file sizes. For most photographic content, this quality reduction is imperceptible to the human eye, making it the best choice for balancing quality and performance .

PNG (Portable Network Graphics): The go-to format for graphics that require transparency, such as logos, icons, and illustrations with sharp lines. PNGs use lossless compression, meaning no data is lost, which preserves perfect quality but results in larger file sizes compared to JPEGs . Use PNGs only when transparency is essential.

WebP: Developed by Google, WebP has become the modern standard. It supports both lossy and lossless compression and consistently produces file sizes that are 25-35% smaller than equivalent JPEGs and PNGs with no noticeable quality difference . With universal support across all modern browsers, WebP is an excellent default choice for nearly all web images.

AVIF (AV1 Image File Format): The newest contender, AVIF offers even more impressive compression, with file sizes up to 50% smaller than JPEG . As of WordPress 6.5 (released in March 2024), AVIF is natively supported, meaning you can upload AVIF files directly to the Media Library . While browser support is slightly less widespread than WebP, it is growing rapidly, making AVIF a future-proof choice for performance-focused sites.

Format	Best For	Compression	Transparency	Key Advantage
JPEG	Photographs, complex images	Lossy	No	Universal compatibility, good balance of size and quality.
PNG	Logos, icons, graphics with sharp lines	Lossless	Yes	Perfect quality and transparency support.
WebP	General web use (replaces JPEG & PNG)	Lossy & Lossless	Yes	Excellent compression with wide browser support.
AVIF	High-quality images where performance is critical	Lossy & Lossless	Yes	Superior compression, resulting in the smallest file sizes.

Comparison of common image formats for the web in 2025.

Get Image Dimensions Right: Resize Before Uploading

One of the most common and damaging mistakes is uploading images directly from a camera or stock photo site. These images can be enormous—often 4000px wide or more—while the container they are displayed in on your website might only be 800px wide. The browser is forced to download the massive file and then scale it down, wasting bandwidth and processing power . This is a primary cause of slow LCP scores.

The best practice is to resize your images to the maximum dimensions at which they will be displayed on your site. While there’s no single perfect size, here is a reliable checklist based on common use cases:

• Full-Width Banners / Hero Images: 1920px to 2560px wide. A common standard is 1920x1080px .
• Standard Blog Post / Content Images: 1200px wide. This provides enough detail for most layouts without being excessively large.
• Inline Content Images: Around 800px wide, matching the typical width of a content column.
• WooCommerce Product Images: Check your theme’s documentation, but a good starting point is 800-1000px square.

You can resize images using desktop software like Adobe Photoshop or GIMP, or with free online tools like TinyPNG or Canva before you upload them to WordPress. This single step can reduce file sizes by 80-90% before you even begin compression.

Compress for Performance: Lossy vs. Lossless Explained

After resizing, the final manual step is compression. Compression algorithms further reduce file size by removing redundant or unnecessary data. The choice between lossy and lossless compression is a trade-off between file size and quality.

Lossy Compression: This method achieves the most significant file size reduction by permanently discarding some image data. For most web applications, a moderate level of lossy compression is the best choice, as the quality degradation is often imperceptible, while the performance gains are substantial. Tools like Imagify offer different levels (e.g., “Aggressive,” “Ultra”) to control the amount of compression . This is the recommended approach for JPEGs and WebP/AVIF photos.

Lossless Compression: This method reduces file size without any loss of image quality. It works by reorganizing the image data more efficiently. The file size reduction is less dramatic than with lossy compression, but it’s the ideal choice when preserving every detail is critical, such as for technical diagrams, logos, or medical images. PNG files use lossless compression by default .

By mastering these three foundational steps—choosing the right format, resizing to appropriate dimensions, and applying smart compression—you lay the groundwork for a lightning-fast website. The next section will explore how to automate this process using powerful WordPress plugins.

Automated Power: The Best WordPress Image Optimization Plugins of 2025

While manual optimization provides the most control, it’s not always practical for websites with large media libraries or multiple content contributors. This is where WordPress image optimization plugins become essential. These tools automate the entire process, working silently in the background to compress new uploads, optimize existing libraries, and convert images to next-generation formats. In 2025, a high-quality optimization plugin is a core component of any serious WordPress performance stack.

Why Use a Plugin? The Case for Automation

Relying on manual optimization alone has several drawbacks. It’s time-consuming, prone to human error, and doesn’t address the images already in your Media Library. A dedicated plugin solves these issues by providing:

• Automatic Optimization on Upload: Every new image is compressed and optimized the moment it’s uploaded, ensuring consistent performance without any extra effort.
• Bulk Optimization: With a single click, you can process your entire existing media library, applying modern compression techniques to years of content.
• Next-Gen Format Conversion: The best plugins automatically convert your JPEGs and PNGs to WebP or AVIF and serve them to compatible browsers, a task that is complex to implement manually.
• Off-Server Processing: Top-tier plugins like Imagify and EWWW Image Optimizer use their own servers to handle the resource-intensive compression process, preventing any slowdown on your own hosting environment .

In-Depth Plugin Comparison: The Top Contenders

The market is crowded, but a few plugins consistently rise to the top based on features, performance, and user reviews. Here’s a detailed look at the best options for 2025.

1. Imagify

Developed by the team behind the popular caching plugin WP Rocket, Imagify is renowned for its simplicity and powerful “;Smart Compression” mode. It aims to provide the best balance between quality and file size automatically.

• Key Features: Three compression levels (Normal, Aggressive, Ultra), automatic WebP and AVIF conversion, bulk optimization, and image resizing. It processes images on its own servers, so it won’t slow down your site .
• Ease of Use: The interface is exceptionally user-friendly. After a quick API key setup, it works almost entirely on autopilot.
• Pricing: A free plan allows for 20MB of optimizations per month (approx. 200 images). Paid plans start at $5.99/month for 500MB or $9.99/month for unlimited usage .
• Best For: Users who want a powerful, “set-and-forget” solution that delivers excellent results with minimal configuration.

2. ShortPixel Image Optimizer

ShortPixel is a highly flexible and popular plugin, offering granular control over compression settings. It’s a favorite among developers and power users who want to fine-tune their optimization strategy.

• Key Features: Supports lossy, glossy, and lossless compression. It can convert to WebP and AVIF, optimize thumbnails, and remove EXIF data. It also offers a separate “Adaptive Images” plugin that acts as a CDN .
• Ease of Use: The interface is clean and straightforward. It requires an API key, but the setup is quick.
• Pricing: The free plan offers 100 image credits per month. Paid plans are flexible, with monthly subscriptions starting at $3.99/month for 7,000 credits or one-time credit packs starting at $9.99 for 10,000 credits that never expire .
• Best For: Users who need flexibility, especially those who prefer buying one-time credits instead of a monthly subscription.

3. EWWW Image Optimizer

EWWW (Exactly WWW) Image Optimizer is a veteran in the space, offering a comprehensive suite of tools that go beyond simple compression. It’s a true all-in-one performance tool.

• Key Features: Offers both on-server (free) and cloud-based (premium) optimization. The premium service includes a CDN, automatic WebP/AVIF conversion, and even JS/CSS minification .
• Ease of Use: The free version works without an API key, which is a plus for privacy-conscious users. However, the settings panel can be overwhelming for beginners due to the sheer number of options.
• Pricing: The free version allows unlimited image optimizations using your own server’;s resources (lossless only). Premium plans with cloud processing and CDN start at $7/month .
• Best For: Users who want an all-in-one performance solution or those who prefer to process images on their own server for free.

4. Smush

Developed by WPMU DEV, Smush is one of the most popular plugins in the WordPress repository, boasting millions of installs. Its main draw is the generous free plan.

• Key Features: The free version offers unlimited lossless compression for images up to 5MB in size. It also includes lazy loading and incorrect size detection. The Pro version adds lossy compression, bulk optimization for all images, and a CDN .
• Ease of Use: Smush has a very polished and user-friendly interface that guides you through the optimization process.
• Pricing: The free version is very capable for basic needs. Smush Pro is part of the WPMU DEV membership, which starts at $7.50/month and includes a suite of other plugins and services .
• Best For: Users on a budget who need to optimize a large number of images with lossless compression and don’t mind the 5MB file size limit.

Summary Comparison Table

To help you decide, here is a side-by-side comparison of the key features of the top WordPress image optimization plugins in 2025.

Plugin	Best For	Key Feature	Free Plan	Starting Price
Imagify	Ease of Use & Smart Compression	Smart Compression, WebP/AVIF	20MB/month	$5.99/month
ShortPixel	Flexibility & Credit Options	3 compression levels, one-time credits	100 images/month	$3.99/month
EWWW Image Optimizer	All-in-One Optimization	Includes CDN & JS/CSS minification	Unlimited (local server, lossless)	$7/month
Smush	Unlimited Free Optimizations	Unlimited images (5MB limit)	Yes, with limits	$7.50/month

Advanced Strategies: CDN, Lazy Loading, and Server-Side Tweaks

Once you have foundational and automated optimizations in place, you can unlock further performance gains with advanced techniques. These strategies focus on how images are *delivered* to the user, not just how they are stored. Implementing a Content Delivery Network (CDN), mastering lazy loading, and understanding responsive images are the final steps to achieving an enterprise-grade, high-performance WordPress site.

Leveraging an Image CDN for Global Speed

A Content Delivery Network (CDN) is a globally distributed network of servers that caches your website’s static content, including images. When a user visits your site, the CDN delivers the images from a server that is geographically closest to them, dramatically reducing latency and load times .

The benefits of using a CDN for images are immense:

• Faster Global Delivery: A user in Sydney will download images from a server in Australia instead of your main server in Texas, resulting in a much faster experience.
• Reduced Server Load: By offloading image delivery to the CDN, you reduce the bandwidth and processing load on your origin server, making your site more resilient during traffic spikes.
• On-the-Fly Optimization: Many modern CDNs, sometimes called Image CDNs, can automatically resize, compress, and convert images to next-gen formats like WebP or AVIF in real-time, tailored to the specific device and browser making the request .

Popular CDN services that integrate well with WordPress include Bunny.net, which is highly regarded for its affordability and performance, and Cloudflare, which offers a robust free tier with excellent security features . Many performance plugins, like WP Rocket, and managed hosting providers, like Kinsta and WP Engine, offer seamless CDN integration.

Mastering Lazy Loading in WordPress

Lazy loading is a technique that defers the loading of off-screen images and iframes until a user scrolls down to them. Instead of loading every image on a page at once, only the images visible in the initial viewport are loaded. This dramatically improves the initial page load time and is a critical optimization for passing the Largest Contentful Paint (LCP) metric .

Since WordPress 5.5, native lazy loading is a default feature. It automatically adds the `loading=”;lazy”` attribute to images with defined `width` and `height` attributes . While this is a great starting point, it has limitations. Dedicated performance plugins like **WP Rocket** or **Perfmatters** offer more granular control, allowing you to lazy-load background images, videos, and iframes.

Optimizing Responsive Images with `srcset`

Responsive design is non-negotiable, and this extends to images. Serving a massive 1920px-wide desktop image to a user on a small mobile screen is a huge waste of bandwidth. WordPress addresses this natively through the `srcset` and `sizes` attributes.

When you upload an image, WordPress automatically creates several smaller versions (e.g., thumbnail, medium, large). The `srcset` attribute provides the browser with a list of these available image sizes, and the `sizes` attribute gives it hints about how the image will be displayed at different screen widths. The browser then intelligently selects and downloads the most appropriate, smallest possible image file for the user’s device .

As a user, you don’t need to do anything to enable this feature—it’s built into WordPress core. However, its effectiveness depends entirely on the foundational principles we’ve already discussed: you must upload a reasonably sized original image and ensure your theme is coded correctly to support responsive image attributes. This feature doesn’t absolve you from the need to resize and compress; rather, it enhances the delivery of your already-optimized images across all devices.

The Audit: How to Test Your Site’s Image Performance

Optimization without measurement is just guesswork. To truly understand the impact of your efforts and identify remaining bottlenecks, you must conduct a thorough performance audit. This process involves using standardized tools to analyze your site’;s speed and pinpoint specific image-related issues. A regular audit is a critical part of any ongoing performance strategy.

Your Toolkit for Analysis

While numerous tools exist, the industry standard for performance analysis revolves around a few key free services. Consistency is key; use the same tool for before-and-after tests to get comparable results.

• Google PageSpeed Insights (PSI): The definitive tool for measuring Core Web Vitals. It provides both “;Lab Data” (a controlled test) and “Field Data” (real-world user data from the Chrome User Experience Report). Its “Opportunities” and “Diagnostics” sections are invaluable for identifying specific issues .
• GTmetrix: A popular tool that provides a detailed performance report, including a “;Waterfall” chart that visualizes the loading sequence of every asset on your page. This is excellent for identifying large, slow-loading image files .
• Pingdom: Similar to GTmetrix, Pingdom offers speed testing from multiple geographic locations, which is useful for assessing the effectiveness of your CDN. It provides a performance grade and breaks down page size and requests by content type .

Step-by-Step Audit Process

Step 1: Run a Baseline Performance Test

Before making any changes, run your key pages (homepage, a typical blog post, a product page) through PageSpeed Insights. Save the report or take a screenshot. Pay close attention to your LCP and CLS scores and look at the “Opportunities” section for image-related recommendations like:

• Serve images in next-gen formats: This indicates you are not using WebP or AVIF.
• Properly size images: This means you are uploading images with dimensions much larger than their display size.
• Efficiently encode images: This suggests your images are not sufficiently compressed.

A PageSpeed Insights report highlighting image-related optimization opportunities.

Step 2: Identify Large Images with a Waterfall Chart

Next, run the same page URL through GTmetrix. Navigate to the “Waterfall” tab. This chart lists every single request made to load your page. Sort the list by “Size” to immediately see the largest files. In most cases, these will be your images. This is the quickest way to identify the exact files that are contributing the most to your page weight and need immediate attention .

The GTmetrix Waterfall chart is essential for spotting oversized image files.

Step 3: Check for Layout Shifts (CLS)

Return to your PageSpeed Insights report and look at the “;Diagnostics” section for the “;Avoid large layout shifts” audit. If this audit is flagged, it will list the specific page elements that are shifting during load. Often, these will be `` elements that are missing explicit `width` and `height` attributes. This tells you exactly which images need to have their dimensions defined in the HTML to improve your CLS score .

The “Avoid large layout shifts” diagnostic pinpoints images causing CLS issues.

Step 4: Manual Inspection with Developer Tools

For a more granular check, you can use your browser’;s built-in developer tools. Right-click on an image on your site and select “Inspect.”; In the Elements panel, you can see the `` tag and its attributes. Hovering over the image source link will often show you the image’s “intrinsic size” (its original dimensions) versus its “rendered size” (how it’s being displayed). A large discrepancy between these two numbers is a clear sign that the image needs to be resized .

By following this four-step audit process, you can move from abstract performance goals to a concrete, actionable list of tasks. After implementing the optimizations detailed in this guide, run these tests again to measure your improvement and celebrate your faster, more efficient website.

Frequently Asked Questions (People Also Ask)

Does WordPress automatically optimize images?

Yes, to a limited extent. Since version 4.5, WordPress automatically applies a default compression level (around 82-90% quality) to JPEG images upon upload and creates several smaller sizes (thumbnail, medium, large) for responsive use with `srcset` . However, this is often insufficient for optimal performance. The original, large file is still stored, and the compression is not as aggressive as what dedicated plugins can achieve. For significant speed gains, manual pre-optimization and specialized plugins are necessary.

What is the best image size for WordPress?

There is no single “best”; size, as it depends on your theme’;s layout and the image’s purpose. However, a strong best practice is to resize images to the maximum dimensions they will be displayed at. Common recommendations from experts are:

• Blog/Content Images: ~1200px wide
• Full-Width Hero Images: 1920px to 2560px wide

More importantly, always aim to keep the final compressed file size under 200KB, and ideally under 100KB, for fast loading.

Should I optimize images before or after uploading to WordPress?

For the best results, you should do both. This creates a two-stage optimization workflow.

1. Pre-Upload Optimization: Manually resizing images to correct dimensions and choosing the right format (e.g., saving a photo as a high-quality JPEG) before uploading gives you the most control and prevents oversized original files from consuming server storage .

2. Post-Upload Optimization: Using a plugin to automatically compress images and convert them to WebP/AVIF upon upload ensures consistency and handles ongoing maintenance, especially if multiple people contribute content to your site .

How do I fix blurry images after compression?

Blurriness or pixelation is almost always caused by excessive lossy compression. If you are using a plugin, select a less aggressive compression level. For example, in Imagify, switch from “;Ultra” to “Aggressive” or “Normal” (which is lossless). In ShortPixel, choose “Glossy” or “Lossless” instead of “Lossy” . If you are optimizing manually in a tool like Photoshop, save your JPEGs at a higher quality setting (e.g., 70-85 instead of 50).

Can I optimize images without a plugin?

Yes, you can. The manual process involves using a desktop application like Adobe Photoshop or a free online tool like TinyPNG to resize and compress your images before uploading them to the WordPress Media Library . You can also manually enable native lazy loading by adding `loading=”lazy”` to your image tags in the HTML editor, but this is far less practical and scalable than using a plugin that handles it automatically.

Conclusion: Your Action Plan for a Faster WordPress Site

We’ve journeyed through the critical landscape of WordPress image optimization, from the foundational principles of manual preparation to the automated power of plugins and advanced delivery techniques. The evidence is overwhelming: in 2025, optimizing your images is not a peripheral task but a core pillar of a successful digital strategy. It directly influences your site’s speed, user experience, conversion rates, and, crucially, your visibility on search engines.

The path to a high-performance website is clear and achievable. It doesn’t require you to become a web performance guru overnight. It simply requires a systematic approach and the right tools. By internalizing the key takeaways from this guide, you can implement a workflow that yields immediate and lasting results.

By following this plan, you are addressing the most significant performance bottlenecks on your site. Image optimization is one of the highest-impact, lowest-effort improvements you can make. It’s a tangible investment in your website’s health that pays dividends in higher rankings, better engagement, and a more professional and satisfying experience for every visitor who lands on your digital doorstep.