Is WooCommerce SEO friendly?

Yes, WooCommerce is built on WordPress and is very SEO-friendly out of the box. Its foundation is solid for search engine optimization. However, its full potential is unlocked through dedicated SEO plugins and the implementation of best practices like those outlined in this guide. A standard setup requires strategic enhancements for optimal performance, particularly in areas like schema markup, site speed, and handling product variations.

What is the best SEO plugin for WooCommerce?

All in One SEO (AIOSEO) and Rank Math are top contenders for their extensive, WooCommerce-specific features, including advanced product schema, sitemap controls, and easy-to-use optimization settings. Yoast SEO also offers a powerful, dedicated WooCommerce SEO extension. The best choice often depends on user preference for interface and feature set, with Rank Math offering more in its free version and AIOSEO providing excellent guided workflows.

How do I start keyword research for my ecommerce store?

Begin by brainstorming your main product categories. Use tools like Ahrefs or Semrush to analyze competitor rankings and identify keyword gaps. Focus on long-tail keywords (3+ words) for product pages due to their high purchase intent (e.g., 'women's size 8 waterproof hiking boots'). Use broader, higher-volume terms for category pages (e.g., 'women's hiking boots').

How can I speed up my slow WooCommerce site?

The most effective ways to increase WooCommerce speed are: 1) Upgrading to a high-quality managed WooCommerce host with server-level caching. 2) Implementing a comprehensive caching plugin like WP Rocket. 3) Compressing all product images using a tool like ShortPixel or Imagify. 4) Regularly cleaning and optimizing your database with a plugin like WP-Optimize to remove bloat from revisions, transients, and old data.

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